E-COMMERCE ANALYTICS
Use commerce data to understand what is working.
Bring together traffic, product, customer, order, fulfillment, and visibility signals to support better commerce decisions.
How this capability fits together
The steps below show the major parts of the capability and how they connect. Each item includes a plain-language explanation so both technical and non-technical visitors can understand the role it plays.
WEB
Measure customer activityUnderstand where visitors come from, what they view, and how they move through the shopping experience.
ORD
Connect product and order dataBring sales, product, discount, return, and fulfillment information into the same analytical picture.
CRM
Understand customer behaviorConnect service, repeat purchase, and customer relationship signals to commerce performance.
KPI
Define useful measuresTrack conversion, revenue, product performance, fulfillment, retention, and other metrics tied to business goals.
CRO
Improve the experienceConversion rate optimization (CRO) uses evidence to prioritize changes to content, checkout, operations, and offers.
Illustrative, not a fixed architecture. The actual design is tailored to the organization, environment, priorities, risk, and requirements.
Representative capabilities
How we can help
✓ Commerce KPI framework
✓ Sales and product dashboards
✓ Customer journey measurement
✓ Product performance analysis
✓ Marketplace performance reporting
✓ Inventory and fulfillment metrics
✓ Acquisition-channel analysis
✓ Conversion funnel analysis
✓ Customer retention indicators
✓ Experiment and improvement planning
Have a project in mind?
Talk through the need before choosing the technology.
Tell us what you are trying to accomplish. We can discuss the environment, constraints, and a practical next step.